PG Diploma in Digital Marketing
PGD Digital Marketing: Course Highlights
| Column1 | Column2 |
| Course Level | Post graduate |
| Full Form | Executive Post Graduate Diploma in Management Marketing |
| Duration | 2 years |
| Examination Type | Semester and Annual |
| Eligibility Criteria | Graduate with at least 50% marks or equivalent in any recognised Institute |
| Admission Process | Merit or Entrance |
| Average Course Fee | INR 5,000 - 10 Lacs |
| Top Institutes | Indian Institute of Digital Education (IIDE), AIMA, NIIT |
| Top Colleges | Birla Institute of Management Technology, Universal Business School, etc |
| Subjects | Content creation, Introduction to digital marketing, Email Marketing, SEO, Web Remarketing. |
| Top Recruiting Companies | Twitter, Facebook, Amazon, Accenture, Wipro and WebFX, Max Audience and Gozoop |
| Top Job Position | SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive. |
The PGD, or Post Graduate Diploma in Digital Marketing, is a one-year postgraduate course that teaches students about content strategy, search engine optimization, email marketing, and search engine marketing. A Bachelor's Degree in the relevant field or its equivalent from a recognized college or university is required for admission. Merit and entrance tests are used to select students for this course. However, before granting admission, some institutions may conduct an interview.
The PGD in Digital Marketing course syllabus includes, among other things, classroom studies, computer lab work, an introduction to digital marketing, website creation and planning, digital media planning and buying, the art of pitching, and client-oriented strategy. The Loyola Institute of Business Administration, Universal Business School, and Birla Institute of Management Technology is among the best digital marketing PGD schools. This certified program typically charges between INR 40,000 and 4,50,000 per year. One of Mumbai's best digital marketing institutes is the Indian Institute of Digital Education (IIDE).
SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, and Paid Media Executive are the job options for PGDs in digital marketing. Depending on the company, the average salary for PG Diploma in Digital Marketing is between INR 2.5 lacs and INR 5 lacs per year. After completing the PG Diploma in Digital Marketing program, graduates can work for top companies like Max Audience, Gozoop, Amazon, Accenture, Wipro, and WebFX.
PG Digital Marketing Eligibility Criteria?
The candidate must have earned a Bachelor's degree with distinction in any field from a UGC-recognized college or university to be eligible.
• Candidates must have a bachelor's degree in the same field with at least 60% of the marks.
• A candidate's 10+2 level grades from a recognized school must be less than 55%.
Why Study PGD Digital Marketing?
• High-end Salary Packages: Because digital marketing is a growing field with a severe talent shortage, companies are willing to pay high salaries to qualified candidates. A successful postgraduate digital marketer earns an annual average of INR 1.5 to 3 lakhs, and candidates with experience can earn up to INR 15 to 22 LPA.
• Enjoy Flexibility: The majority of candidates for digital marketing prefer flexible working hours. The entire industry is centered on the internet and internet-based marketing strategies, so the location has little impact. A digital marketer can work from anywhere and brainstorm ideas.
• Develop your creative abilities because digital marketing is a growing industry that is still in its infancy. When you enroll in a postgraduate program in digital marketing, you are instructed to learn all relevant skills and techniques. By the time you receive your diploma, you have the knowledge and hands-on experience necessary to amplify marketing strategies.
• Wide Range of Career Options: The fact that a digital marketer course is not limited to a single field is the best part. If you want to grow your business, you can hire a candidate with a degree in digital marketing from any industry sector. Therefore, if you have a certificate in digital marketing, you can work in any industry.
PG Digital Marketing: Syllabus
| Column1 | Column2 |
| Semester I | Semester II |
| Introduction to Digital Marketing | Digital Media Planning and Buying |
| Website Planning & Creation | Web Remarketing |
| Search Engine Optimisation | Email Marketing |
| Search Engine Marketing | Design Essential |
| Social Media Marketing | E- Commerce Management |
| Content Strategy | Adsense, Blogging |
| Web Analytics | Art of Pitching |
PGD Digital Marketing: Job Prospects
The candidates, after their successful completion of the course, would have plenty of career opportunities in the fields of marketing and advertising such as Marketing Executive, Brand Manager, Market Research Analyst, Marketing Communications Manager, Advertising Manager, etc. They could explore career opportunities across the public and the private sector as well.
The top Job Profile and Average Salary are given below:
| Column1 | Column2 |
| Job Profile | Average Annual Salary |
| Content Creator | INR 3,00,000 to INR 5,00,000 |
| Digital Marketing Specialist | INR 300,000 to INR 400,0000 |
| SEO Analyst | INR 200,000 to INR 660,000 |
| Lecturer / Professor | INR 150,000 to 400,0000 |
| ORM Executive | INR 260,000 to INR 357,000 |
| Paid Media Executive | INR 500,000 to INR 750,000 |
| Copywriter | INR 270,000 to INR 800,000 |
Future scope after PGD Digital Marketing
After completing the Executive PGD Management (Marketing) course, Postgraduates can continue their education and pursue a Ph.D., which will help them learn more and improve their language skills. Graduates can find employment in both the private and public sectors.
MBA Advertising:
It is basically a postgraduate program that lasts from one to three years. The course is sought after by working experts who need to have speedy development in a vocation and broaden their subject matter.
Ph.D.:
A Ph.D. is the second option for students who want to continue their education in the same field. This program lasts three to five years and requires an Executive Post Graduate Diploma in a related field to be eligible.