Diploma in Visual Merchandising
Diploma in Visual Merchandising: Course Highlights
| Column1 | Column2 |
| Duration | 3-month to 1-year |
| Course Type | Diploma |
| Examination Type | Semester and Annual wise Both |
| Eligibility | 10+2 with above 50% from any of the recognized boards of India |
| Admission Process | Fill out the form from the college and take direct admission some of the colleges conduct their own entrance exam and some of the colleges take admission based on 12th passing marks. |
| Average Fees | INR 4,35,000 |
| Average Starting Salary | INR 3 - 4 Lakhs |
| Top Recruiting company | Big Bazaar, Reliance Group, Shoppers Stop, Godrej and Boyce, Pantaloons, Aditya Birla Group, Provogue India Limited, V Marts, Lifestyle |
| Job Positions | Visual Merchandiser, Store Manager, Layout Designer, Merchandising Consultant, and Brand Manager. |
| Course Specialization | Right Merchandise, Right Place, Right Time, Right Quantities, Right Price |
A three-month to one-year post-graduation course in the rapidly expanding field of retail merchandising is the Diploma in Visual Merchandising.
The minimum qualification for this course is the completion of 10+2 with a passing grade of 50% in any subject with any recognized Indian board. Candidates can come from any field to take the Diploma in Visual Merchandising course.
A college or university rarely conducts an interview, entrance exam, or admissions form for applicants. Candidates can apply directly to many colleges.
Diploma in Visual Merchandising: What is it About?
A diploma in Visual merchandising is a part of Retail Store Management which deals with production to Sells Clothes and Fashion in which Designing, Manufacturing, of the product as well as operations of the Store also.
Such Candidates were hired in industries such as Visual Merchandisers, Store Managers, Layout Designers, Merchandising Consultants, and Brand managers who design, produce and sell products.
If you want to become a Visual Merchandising so you have to know basic information such principle is:
• Organize
• Showcase Combination
• Store Layout
• Customize Display Windows
• Design your store for your customers” Taste. First thing first, Identify the target audience and get to know them well.
• Satisfied consumer and Customer.
Certificate in Visual Marketing: Process of Admission
Admission to the course will be based on merit or entrance. For merit-based confirmations, applicants should apply straightforwardly to the school. For admissions based on an entrance exam, the admissions procedure will be different.
Merit-Based Admissions
• The admissions process may take longer if the college uses a merit-based system.
• The candidate will have to submit an application for the course. if the candidate's name is listed on the merit list.
• He or she will be required to attend counseling.
• If the candidate is accepted there, he or she will first need to verify their documents before paying the fee.
• The admission procedure is completed with fee and document verification payments.
Entrance-based Admissions
Some of the top entrance exams like:-
• NIFT Entrance Exam
• FDDI AIST
Diploma in Visual Merchandising: Eligibility Criteria
• Candidates must have completed class 10+2 from an Indian institution or board that is recognized.
• To be admitted to a college, applicants must have received at least 50% of their grade point average, though some schools require 60%.
• Some school/Preparing focuses likewise request Web Information As an obligatory necessity.
• Candidates can come from any field to teach the visual merchandising class.
Diploma in Visual Merchandising: Entrance Exam
Visual Merchandising cover basically 4 elements:- are
• Store Exterior
• Store Layout
• Store Interior
• Interior Display
Diploma in Visual Merchandising: Course Syllabus
| Column1 | Column2 |
| Subjects | |
| Fundamentals of Visual Merchandising | Elements of Principles and Design |
| Color Psychology | Lighting Design |
| Display Error Management | Trend Analysis and Forecasting |
| Vendor Management | Visual Principles and System |
| Important of shopping Environment | Material Exploration |
| Exterior and Interior Presentation | Props, Fixture, and Signage |
| Consumer Behavior | CAD |
| Draping Style and Mannequin | Computer Application in Art and Design |
Diploma in Visual Merchandising: Job Profiles
After completing a diploma in visual merchandising, candidates are offered job profiles such as visual merchandiser, store manager, and merchandising consultant, among others.
Candidates can anticipate receiving a good salary in this career choice because each job was contingent on qualifications and experience. The starting salary for freshers ranges from Rs 3 lakh to Rs 4 lakh annually.
Some jobs detail are given below in Table:
| Column1 | Column2 | Column3 |
| Job Profiles | Job Description | Average Starting Salary |
| Layout Designer | Layout Designer majority work on ensuring efficiency with better layout. They organize store equipment, introduce best practices and optimize operations to make things better and faster. | INR 2.4 Lakhs - 3.6 lakhs |
| Store Manager | Store Managers have a little more responsibility than Visual Merchandisers, as they are responsible for handling day-to-day tasks like stock management Etc. | INR 3 Lakhs - INR 4 Lakhs |
| Visual Merchandiser | Visual Merchandiser, as the name suggests, is responsible for the effective delivery of the product to attract more customers. They organized the store element, introduced new internal marketing tactics, and overall ensured that the store looks appealing to both existing and potential customers. | INR 3 lakhs - 4 lakhs |
| Brand Manager | Brand Managers are responsible for creating and maintaining the image and popularity of a brand. Although working as a Brand Manager with bigger companies requires higher education, diploma higher education diploma holders generally work with smaller Sellers only. | INR 4.8 Lakhs - 6 Lakhs |
| Merchandising Consultant | Merchandising Consultants generally work with stores on the client to client basis and better sales performance. They are in high demand during festivals and important days like Diwali and Valentine’s days. | INR 4.8 Lakhs - 6 Lakhs |
Diploma In Visual Merchandiser: Future Scope
Many market fields can expand the scope of a visual merchandiser Exhibition displays, birthdays, set design, theatrical sets included, theme parties, home and wedding hotel lobbies decoration are some of the widest areas. Many big garments brands like- Action, Amul, Etc.
There are also some best job profiles for Visual and Fashion Merchandiser:
• Retail Store Manager
• Fashion Buyers
• Product Development Manager
• Visual merchandiser Artist
• Fashion Marketing
• Showroom sales manager
• Account Executive
• Fashion Coordinator.
And many more jobs were discovered in the future by company needs.