BEM- Bachelor of Event Management
The process of planning and project managing small and large-scale personal or organizational events like concerts, conventions, ceremonies, weddings, and so on is the focus of the Bachelor of Event Management program. It is essential to identify the intended audience, establish the event's theme, organize the arrangements, and issue invites to the scheduled event when planning or organizing an event. After that, applicants can enroll in extensive master's programs that specialize in event management.
This bachelor's degree explores the range of knowledge required in the profession through a combination of theory and skills training. Some popular classes are: Accounting in event management, principles of hospitality management, event marketing and sales, catering management, hospitality law, interpersonal skills, and professionalism.
| Column1 | Column2 |
| Course Level | Graduation |
| Duration | 3 years |
| Exam Type | Semester System |
| Eligibility | 10 + 2 with a minimum of 50 per cent marks with Commerce / Mathematics as primary subjects. |
| Admission Process | Entrance or Merit Based |
| Total Fees | INR 4 to INR 5 lakhs |
Types of Bachelor of Event Management
Personal Events
If you want to put on an event for your own business, you'll need more time, effort, and commitment. You have to choose from a variety of menus, seating arrangements, guest lists, decorations, and other catering options. In the past, personal management companies only worked with indoor events, but they now also manage outdoor events.
Leisure Events
The planning of leisure events is just one of many interesting fields. The maintenance of sporting facilities, parks, fitness centers, entertainment venues, festival or party management, athletic tournaments, and other services are provided by the leisure event management business. They manage these events with the assistance of a team that is competent and enthusiastic and capable of reaching the intended audience. For the purpose of organizing these events, professionals in this field should be aware of the necessary preparation and communication requirements.
Organizational Events
The occasion organizer should have information on key, mechanical and imaginative angles that will make the occasion fun and powerful. They can give you occasion arranging, visual turn of events, planning, scriptwriting, planning, exchange, client administrations, and so forth.Based on the theme of the organization's events, the event manager should make good decisions about how to decorate the platform to make it more artistic and appealing. The ability to effectively manage the technical plans and convey the message to the audience are hallmarks of the best event planner.
Cultural Events
Cultural activities primarily enhance traditional culture and way of life. The team in charge of cultural activities will come up with iconic outdoor displays, impromptu sports, games, special festivals, and other forms of entertainment. with the approval of the local government.
A cultural event requires a lot of hard work to organize and coordinate. Cultural event planners concentrate on making cultural and artistic events available to the general public. In addition, managers are responsible for on-site planning, health care, compliance with safety regulations, and making a profit.
Bachelor of Event Management (B.E.M) Eligibility
• The qualification measures for applying for the courses in Single guys of Occasion The executives is that understudies probably scored half in Class twelfth.
• A merit list is created based on the results of the 12th-grade exams, which are used to make admission decisions. However, aptitude tests are part of the selection process at some universities.
• Courses for Certificate, Certificate, and PG Certificate:
• Even though you only need to be in the 12th grade to be eligible for Diploma in Event Management courses, taking these classes after graduation will help your resume stand out.
• You can apply for PG Diploma courses after graduating from any field with at least 50% marks.
• The CAT, MAT, CMAT, and other tests will be used to determine eligibility for the PGDM and PGPM programs.
Top Bachelor of Event Management Exams
1. CMAT(Common Management Admission Test)
The Common Management Admission Test, or CMAT, is a national entrance test administered by the National Testing Agency (NTA). The computer-based exam usually takes place in the first week of January and lasts three hours. It serves as a gateway to the majority of highly regarded schools, including Sydenham Institute of Management Studies, Research, and Entrepreneurship Education, Great Lakes Institute, Goa Management Institute, and Jamnalal Bajaj Institute of Management Studies.
There are four sections to the question paper: Logical reasoning, general awareness, and language comprehension are all covered in each of the 25 questions in the quantitative technique section. There are four points for a correct answer and one point for a wrong one.
The qualification models are as per the following:
• The candidate can apply for a course regardless of their age and must be an Indian citizen.
• He or she should hold a degree from an accredited college or university in any field.
• The course is open to applicants who have completed all graduate courses in their final year and received scores of 50%.
2. XAT (Xavier Aptitude Test)
On behalf of the Xavier Association of Management Institutes, the Xavier School of Management, Jamshedpur, organizes this national examination. It opens the door to MBA and PGDM programs offered by over 700 B-Schools in India and XAMI member institutions. Candidates must meet the eligibility requirements in order to take the XAT. The following are the eligibility requirements:
• The applicant must have earned a bachelor's degree in any other field that takes three years to complete or its recognized equivalent.
• There shouldn't be any backlogs on the candidate's mark sheets.
• As a computer-based test, the examination will be conducted online. -- One point will be awarded for the correct response, and 0.25 points will be deducted for each incorrect response. Part 1 and Part 2 of the examination will be divided into two sections.
• The first round of the exam takes 165 minutes to complete and has 74 questions in total. The second round lasts 15 minutes and has 25 questions, most of which are general knowledge-based. A penalty of 0.05 points per question will be assessed to any candidate who fails to answer more than eight questions.
3. SNAP (Symbiosis National Aptitude Test)
The Symbiosis National Aptitude Test, or SNAP, is a management aptitude test that is given by the Symbiosis International (Deemed) University in order to get people into the 15 programs it offers. The exam is taken online, and the paper includes questions about data sufficiency, analytical and logical reasoning, quantitative-data interpretation, and general English.
Bachelor of Event Management Specializations
The course offers specialization in:
• Marketing Management
• Advertising Campaign
• Event Management
1. Marketing Management:
The study of practical marketing applications, such as organizational management, marketing strategies, and methodologies, is known as marketing management. Additionally, marketing managers are responsible for conducting brand audits, developing marketing plans, scheduling plans' execution, and reviewing and updating programs or campaigns in a variety of ways. Although a number of marketing management specializations are primarily offered at the graduate level, similar topics are covered in some general business degree undergraduate courses. Patterns of marketing and advertising, customer behavior, business policy, brand management, and market analysis make up the majority of the curriculum.
Advertising Campaign:
Candidates will be taught how to create an efficient advertising campaign, a marketing strategy, and meet your target audience through digital platforms.
Event Management:
This specialization program aims to develop professionals who can plan a wide range of events, including wedding parties, corporate parties, group meetings, marketing and advertising campaigns, and other celebrations. Students can plan conferences, seminars, catering, and venue management through this course, and there are numerous job opportunities in the management, marketing, and promotion fields. There are numerous opportunities for students to work in the public or private sectors.
Bachelor of Event Management Syllabus
The syllabus of event management usually remains the same in most colleges and universities excluding a few of them probably. Candidates are advised that they will be able to study event management at UG level as part of a Mass Communication course.
1. Undergraduate Courses :
i) BBA in Event Management
1. English
2. Second Language
3. Management Process
4. Business Communication
5. Financial Accounting
6. Environmental Studies
7. Organizational Behaviour
8. Advertising Management for Services
9. Economics for Executives
10. Value Education - Human Rights
11. Marketing Management
12. Introduction To Event Management & PR
13. Event Management Planning
14. Event Production Process
15. Skill-based Subject- Communication Skills
ii) Bachelor of Journalism and Mass Communication
1. Writing for Media
2. Socio-Economic & Political Scenario
3. Introduction to Communication
4. Basics of Design & Graphics
5. History of Print & Broadcasting in India
6. Print Journalism
7. Media Laws & Ethics
8. Still Photography
9. Development & Communication
10. Radio Journalism & Production
11. Basics of Camera, Lights & Sound
12. Television Journalism & Production
13. Public Relations
14. New Media
15. Advertising Practices
16. Event Management: Principles & Method
17. Media Research
2) Postgraduate Courses :
i) MA PR and Event Management
1. Communication and Personality Development
2. Introduction to Media
3. Advertising PR and Event Management
4. Principles of Integrated Marketing
5. Communication Marketing and Brand Management
ii) Masters in Event Management
1. Basic Managerial Skills
2. Corporate Communications
3. Marketing Management-Events
4. Behavioral Aspects of Humans at Work
5. Advance Event Budgeting and Economics
6. Computer Application in Event Industry
7. Concept and Design of Events
8. Production Management - Events
9. Event Logistics
10. Handling of Media and Celebrities
11. Special Events
iii) MBA in Event Management
1. Economics and Management Decisions
2. Qualitative Technique
3. Business Communication and Negotiation Skills
4. Organizational Behaviour
5. Marketing Management
6. Principles of Event Management
7. Financial Accounting
8. Consumer Behavior and Brand Management
9. Research Methodology and Applied Statistics
10. Human Resource Management
11. IT for Event Management
12. Marketing Communication for Special Events
13. Event Planning
14. Media Economics
15. Financial Management
16. Advertising Management
17. Event Marketing Campaign
18. Event Production and Logistics
19. Management Information Systems
20. Budgeting and Costing of Events
21. Sales Promotion and Brand Management
22. Event Campaign
23. Event Production and Logistics
24. Event Management (Corporate and Social)
25. Cross-Cultural Management
26. Public Relations
27. Culture and Entertainment Entrepreneurs
iv) Diploma in Event Management and PR
1. Event Marketing
2. Event Advertising
3. Event Production
4. Event Planning
5. Event Accounting
6. Communication Skills
7. Public relations
8. IT for Event Management
9. Cross-cultural Management
10. Event Risk Management
11. Communication and Development of Personalities
12. Introduction to Media, Advertising PR and Event Management
13. Principles of Integrated Marketing Communication
14. Marketing and Brand management
Scope of Bachelor of Event Management
One of the most popular and lucrative career options is event management. The quantity of organizations/people arranging and leading exercises has developed dramatically. It ranges from occasional private events to large-scale multinational conferences. Concept visualization, budget planning, event execution, and organization require a large professional team. However, there are not enough qualified event planners to meet the growing demand. Opportunities for employment and earning arise as a result.
You can work as an event planner for television channels, Wizcraft, fashion shows for event production companies like Lakme, and awards ceremonies for publications like Filmfare. Public relations executives can also work in the tourism industry and various advertising and media houses. You will also be in charge of planning and organizing projects for companies like Ogilvy, DNA Network, and CNBC TV, among others.
Specialists in this field are in high demand as marketing and activities become increasingly interdependent. For individuals who are naturally self-motivated, jobs in event management are the best fit. This field only accepts graduates with exceptional public relations and networking abilities.
Bachelor of Event Management - Salary Trends
Salary For Freshers, the starting salary is Rs. Rs. 2 lakh annually 2.5 lakh annually. However, individuals can anticipate a salary increase of up to Rs. after working in this industry for two to three years. 4 lakhs annually. This is also dependent on the nature of the company's business, the kind of customers it serves, the organization's reputation, the business's location, and other factors. The best option is to earn a PGDM or MBA in event management for better career advancement.
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| Job Profile | Minimum Salary (per annum) | Maximum Salary (per annum) |
| Public Relations Executives | INR 3 lakhs per annum | INR 6 lakhs per annum |
| Promotion Managers | INR 5 lakhs per annum | INR 7 lakhs per annum |
| Marketing Executives | INR 2 lakhs per annum | INR 5 lakhs per annum |
| Brand Development Managers | INR 8 lakhs per annum | INR 10 lakhs per annum |
| Design Managers | INR 8 lakhs per annum | INR 12 lakhs per annum |
Careers Opportunities after Bachelor of Event Management
The Event Manager is a professional who plans and manages an event. Aspirants will find desirable career prospects in:
• Companies, planning, and hosting functions.
• Event management, both nationally and globally.
• Public relations, ads, and media outlets.
One of the most popular and profitable career options is event management. In a number of businesses, the activities of organizing and hosting have increased rapidly. This includes everything from massive international conferences to small-scale private events. Ideas are created, budgeting is planned, and activities are carried out and coordinated by a large professional team. However, there are not enough qualified event planners to meet the growing demand. There are a lot of work and earning opportunities as a result of this. Event planners plan activities such as product launch, theme parties, birthday parties, wedding celebrations, exhibitions, seminars, business meetings, business conferences, music festivals, roadshows, celebrity appearances, film awards, fashion shows, etc. Some of the popular career opportunities :
• Corporate event manager
• Resort general manager
• Meeting planner
• Wedding planner
• Conference manager
• Sales director
• Event marketing manager
• Tourism manager